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July 23, 2004
I'm going to talk about periods now
Is Playtex® trying to piss me off? I love the new ad:
A woman is sitting on a bar stool with men clustered around her. She is laughing and smiling. Apparently, she is extremely confident (you’ll learn just why she is so supposedly confident momentarily). An insert in the top right hand corner of the ad shows a cute little baby in diapers with a clothespin on his or her nose. Next to the baby are the words “Pads don’t just feel like diapers.”
Hello?
So…the girl in the ad is confident because her period doesn’t smell like baby poop? Baby poop? Seriously? I hate to get really personal for a moment but—I’m pretty sure I don’t smell like baby poop—menstruating or not.
Dear Playtex,
Don’t you think acknowledging the fact that women DON’T smell bad during their periods would make women more confident than introducing some bogus “deodorant tampon?”
Oh, wait, how silly of me. That would expose your entire Deodorant Tampon Division as lying rat bastard. Hope I didn’t give away their secret.
Your customer nevermore,
Ensie
Feel free to contact Playtex directly and explain how you (or any women if you don't happen to be one) DON'T smell like baby poop at:
Playtex Consumer Affairs
PO Box 701
Allendale, NJ 07401
888-310-4290
Posted by Ensie at July 23, 2004 07:01 PM
Comments
Ad writers can be pretty stupid sometimes; I remember there was a cereal campaign that conveyed the idea that stealing was a good thing. I actually called and complained about that one...
Posted by: Susie at July 24, 2004 08:04 AM
Ad agencies want to appeal to your vanity, of course, but I blow my stack at ads like that one just a few years ago that showed kids floating joyously in the air with plastic shopping bags overhead as if them bags could be used as parachutes. I worried about how many kids would see that and think that they could jump out of a third story window with a shopping bag and just float ever so joyously to the ground.
It was one of those Sunday-morning-news ads by GE or Archer-Daniels Midland or Enron (*why..why..why..*) or something.
Insulting my intelligence is one thing. I can deal with that. Forgetting that children watch TV with me is something else altogether.
Posted by: Tuning Spork at July 24, 2004 06:23 PM
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